How to Rename Standard CRM Objects in Sparkforge

By Sparkforge Support Team ·Last reviewed May 3, 2026

Admins can rename the three standard CRM objects — Contacts, Opportunities, Companies — to match their organization's vocabulary. The change is cosmetic: workflows, reports, and APIs continue to work because internal keys are unchanged.

Rename Contacts, Opportunities, and Companies in Sparkforge to match the words your team actually uses — Clients, Deals, Organizations, Patients, Cases, anything that fits. Display labels change everywhere; internal keys, API fields, and merge fields stay the same, so existing automations and integrations keep working.

Who can rename standard objects

Only Admins with Settings → Custom Objects access. Other users see the new names but cannot edit them.

How to rename a standard object

Go to Settings.
Click Objects.
Click the three dots on the object you want to rename (for example, Contacts).
Click Edit.
Under Object Name, update:
- Singular Name — appears on individual records.
- Plural Name — appears on list views and filters.
Click Save Changes.

Conversations AI pulls aliases dynamically from Settings → Objects, so the new names appear in bot responses immediately.

Where the new names appear

Navigation menus
Filters and Smart Lists
Reports and dashboards
Associated modules
Conversation AI bot responses

Rules and limits

You can rename all three standard objects: Contacts, Opportunities, Companies.
Maximum length: 50 characters for both singular and plural.
Names must be unique — no two objects can share a singular or plural name.
Internal object keys stay unchanged. APIs, merge fields, and workflows keep working.

Example rename mappings

Original Object	New Singular Name	New Plural Name
Contacts	Client	Clients
Opportunities	Deal	Deals
Companies	Organization	Organizations

Frequently Asked Questions

Will renaming break my workflows or API integrations?

No. Internal object keys remain identical. Only the display labels change, so workflows, APIs, and merge fields keep working.

Can two objects share the same name?

No. Each singular and plural label must be unique across the sub-account.

Who can rename standard objects?

Only Admins with access to Settings → Objects. Regular users see the renamed labels but cannot edit them.

Do merge field names change when I rename an object?

No. Merge field names and internal keys are unchanged. Only the display name updates.

How long can a renamed object name be?

Up to 50 characters for both singular and plural names.