A2P 10DLC Registration in Sparkforge
A2P 10DLC registration is required for any business sending SMS from a US 10-digit local number. You submit Brand and Campaign details through Sparkforge, but US carriers handle approval.
If your business sends text messages from a US 10-digit local number, you need A2P 10DLC registration to keep messages deliverable. You submit the application through Sparkforge, but US phone carriers and their registration partners decide approvals.
What A2P 10DLC is
A2P 10DLC (Application-to-Person 10-digit Long Code) is the US carrier registration that ties your business texting to a verified Brand (your company identity) and one or more Campaigns (how you plan to message). Carriers use this data to evaluate trust and reduce spam.
Why register
- Improved deliverability: registration helps carriers identify legitimate business messaging and reduces blocking.
- Higher carrier trust: verified Brand details and Campaign intent raise carrier confidence.
- Stable throughput: approved registrations unlock more consistent sending performance based on trust scoring.
- Lower compliance risk: following opt-in and content rules reduces filtering and enforcement.
- Better customer experience: proper consent flows produce fewer complaints.
Brands and Campaigns
Registration has two required parts: a Brand and a Campaign. Both must be approved before messaging from a US 10-digit local number is fully supported.
Brands
A Brand verifies the business identity behind your messaging. There are two main paths:
- Standard Brand: for registered businesses with an EIN (LLC, corporation, formal entities).
- Sole Proprietor Brand: for businesses that are not a separate legal entity.
Campaigns
A Campaign connects an approved Brand to a specific messaging purpose. Carriers review the Campaign's use case, sample messages, and opt-in language to confirm it matches the stated intent.
Use cases and forbidden content
Use cases describe the type of messages a Campaign sends, such as appointment reminders, account notifications, or marketing. Carriers approve or reject Campaigns based on whether your content, opt-in flow, and intent match the use case. Some content categories (cannabis, gambling, certain financial offers) are forbidden even with an approved Brand and Campaign.
Fees
- Registration fees: Brand and Campaign submissions include fees during the application process.
- No resubmission fee: if a Brand or Campaign is rejected and resubmitted, no extra fee applies.
- Carrier fees: ongoing per-message and monthly carrier fees apply once you start sending.
Frequently Asked Questions
Do toll-free numbers require A2P 10DLC registration?
Does Sparkforge approve or reject my Brand or Campaign?
Is there a fee to resubmit after a rejection?
What is the difference between a Brand and a Campaign?
Do I need both a Brand and a Campaign approved before sending?
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