Choose Standard vs White-Label App Listing in Sparkforge Marketplace

By Sparkforge Support Team ·Last reviewed May 3, 2026

Pick Standard if your app is branded for Sparkforge and only needs to appear in non-white-label accounts. Pick White-Label for the broadest reach — but the app must contain zero references to Sparkforge in its branding or website.

When you create a marketplace app, you set its listing type once. The choice determines which agencies and sub-accounts can see and install it.

Standard listing

Standard apps appear at agency and sub-account levels under the Sparkforge domain, gated by your distribution settings. They are not visible inside white-label domains.

Use Standard when your app is openly branded for Sparkforge and you don't need reach into white-label resellers.

White-Label listing

White-Label apps appear at agency and sub-account levels across both white-label and non-white-label domains, again gated by distribution.

The catch: the app must contain no references to Sparkforge or related platform names anywhere — app properties, app details, or your company website. Any mention triggers disapproval during marketplace review.

Only agencies and sub-accounts under white-label domains can install these. White-Label apps usually get broader reach because they're visible to both white-label and non-white-label markets.

Picking a type

If maximum visibility matters, fully white-label your app and pick White-Label. If your branding intentionally calls out the Sparkforge platform, Standard is the only valid option.

You set the listing type at app creation. Plan for it before you submit — changing later means recreating the listing.

Frequently Asked Questions

Can I switch a Standard app to White-Label later?

Listing type is set at app creation. Changing requires recreating the listing, so decide based on your distribution strategy upfront.

What counts as a 'reference to Sparkforge' for white-label rejection?

Any platform name in your app title, description, screenshots, app properties, or company website. Reviewers also check linked sites — keep them clean.

Will a White-Label app reach more users?

Usually, yes. White-Label apps are visible across both white-label resellers and non-white-label accounts, so the addressable market is bigger.

Who reviews and approves listings?

The marketplace team reviews every submission. White-label rule violations are the most common cause of rejection.