App Marketplace Earnings Dashboard for Agencies
The Marketplace Earnings Dashboard shows agency-level app installs, revenue, cost, and profit. Filter by mode, app, sub-account, and time period to find profitable apps and underperforming installs.
If your agency runs a portfolio of marketplace apps across sub-accounts, manual revenue tracking gets old fast. The Marketplace Earnings Dashboard centralizes installs, revenue, cost, and profit so you can see what's working and what to cut.
What it shows
The dashboard pulls App Marketplace financial and adoption data into one view. Use it to monitor overall performance, compare apps and sub-accounts, and spot trends with date filters and analysis toggles.
How to navigate it
- Log in to your Sparkforge agency account.
- Go to App Marketplace.
- Click the Earnings tab.
- Review the summary cards.
- Pick a time period.
- Apply filters: Mode, App, Sub-Account.
- Toggle between App Analysis and Sub-Account Analysis.
- Read the summary cards, trend chart, and table.
- Click Export to download the filtered report.
Summary cards
- Unique App Installed: Count of distinct apps installed across sub-accounts. Reflects the current state, independent of selected time period.
- Active Installations: Total active installs across all sub-accounts. Independent of selected time period.
- Sub-accounts Active: Sub-accounts with at least one active installation today.
- Total Revenue, Cost, Profit: Revenue minus cost equals profit. These metrics use the selected time period.
Filters
- Time Period: Date selector with presets (last week, last month(s), Q1 to Q4).
- Mode: Free, Usage-based, One-time, Subscription.
- App: One or more specific apps.
- Sub-Account: One or more sub-accounts.
Chart and table results update with the selected filters and time period.
Analysis views
App Analysis
Per-app breakdown of installs, revenue, cost, and profit. Use this to identify which apps are profitable and which to retire.
Sub-Account Analysis
Per-sub-account breakdown of app revenue and adoption. Use this to find the sub-accounts that drive the most marketplace revenue and the ones where adoption is weak.
What to do with the data
- Compare revenue and cost per app to spot loss-makers.
- Use trend data to catch declines early before they hit profit.
- Lean into sub-accounts with strong adoption — they convert installs to revenue.
- Export filtered reports for client-facing or internal financial reviews.
Frequently Asked Questions
Where do I find the Earnings Dashboard?
Are summary card counts time-period dependent?
Can I export filtered data?
What modes can I filter by?
How do App Analysis and Sub-Account Analysis differ?
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