A2P 10DLC Campaign Use Case Types in Sparkforge

By Sparkforge Support Team ·Last reviewed May 3, 2026

When you register an A2P 10DLC campaign in Sparkforge, you must choose a use case that matches your messaging intent. The right pick reduces rejection risk and keeps deliverability stable.

When you register an A2P 10DLC campaign in Sparkforge, you pick a use case type — the category that describes what your SMS or MMS messages do. The Campaign Registry (TCR) and US carriers use this classification to filter spam and approve traffic. Picking the wrong type leads to rejection, filtering, or compliance flags.

Why It Matters

Reduces rejection risk from TCR
Helps carriers route and filter correctly
Keeps you aligned with industry rules
Speeds up approval
Protects long-term deliverability and sender reputation

Standard Use Case Types

Use Case	What It Covers	Example
2FA	Login codes, identity verification	“Your code is 654321.”
Account Notifications	Account status, changes, activity	“Your billing info was updated.”
Customer Care	Support replies and service messages	“We’ve received your request. Here’s the update…”
Delivery Notifications	Shipping and fulfillment alerts	“Your package has been delivered.”
Fraud Alert	Suspicious or unauthorized activity	“Did you attempt a $500 withdrawal?”
Higher Education	College or university communications	“Class registration is now open.”
Marketing	Promotions, offers, sales	“Save 25% with code SPRING25!”
Mixed	Combines multiple use cases	Promo plus appointment reminder
Polling and Voting	Non-political surveys	“What feature should we add next?”
Public Service Announcement	Non-commercial awareness messages	“Flu shots are now available.”
Security Alerts	System or physical security risks	“Unauthorized login attempt detected.”

Special Use Cases

These need extra documentation, verification, or pre-qualification.

Charity / 501(c)(3) Nonprofit — requires IRS nonprofit verification.
Emergency Services — government urgent safety messaging only. Strictly regulated.
Political — campaigns, parties, PACs. Requires Campaign Verify approval.

Low-Volume Mixed

Same range as standard Mixed (marketing + customer care + notifications) at a lower monthly fee. Locked to the lowest throughput tier regardless of brand Trust Score. Good fit for small operators that don’t need high SMS volume.

Forbidden Use Cases

Category	Examples	Notes
High-risk financial services	Payday loans, short-term high-interest loans, third-party auto/mortgage/student loans, crypto	“Third-party” means anyone other than the entity servicing the loan.
Third-party lead generation	Companies that buy, sell, or share consumer info	Prohibited.
Debt collection or forgiveness	Third-party debt collection, consolidation, reduction, credit repair	First-party billing (e.g., a hospital messaging its patients with opt-in) is allowed.
“Get rich quick”	Work-from-home programs, risk investments, pyramid schemes	Differs from compliant employment outreach or investment news from brokerages.
Illegal substances	Cannabis, CBD (US), prescription drugs	Cannabis prohibited federally in the US. CBD blocked by US carriers. Prescription/non-OTC drugs forbidden.
Gambling	Casino apps, gambling sites	Prohibited in US and Canada on all number types.
S.H.A.F.T.	Sex, Hate, Alcohol, Firearms, Tobacco	Tobacco allowed on Short/Long Code with age-gating. Alcohol allowed on Toll-Free (US), Short and Long Code with age-gating. Firearms and vaping prohibited.

Picking the Right Use Case

Match the primary intent of your messages. If you legitimately send multiple types (marketing and support, for example), register multiple campaigns rather than forcing everything into one.

Frequently Asked Questions

What if I pick the wrong use case?

Expect campaign rejection, delivery filtering, or compliance flags. Always match the primary intent of your messaging.

Can I register multiple use cases?

Yes. If you send different types of messaging — say, marketing and customer support — register separate campaigns, each with its own use case.

Can I switch a use case after approval?

No. To change use case, register a new campaign with the updated details and sample messages.

What’s Low-Volume Mixed for?

Lower monthly fee for small operators that send a mix of marketing, customer care, and notifications without needing high throughput. Throughput is locked to the lowest tier.

Can cannabis or CBD businesses send SMS in the US?

No. Cannabis is federally illegal. CBD is blocked by US carriers regardless of state legality. Both are forbidden use cases.