How to Use the Split Workflow Action in Sparkforge

The Split action sends contacts down different paths in a workflow based on percentage weights. It is the right tool for A/B testing, distributing leads across reps, and running controlled experiments inside an automation.

What Split does (and does not) do

Split has one distribution type: random. It cannot route by criteria like order size — for that, use the If/Else action. Once a contact is assigned to a path they stay on it. Re-entering the same Split keeps them on their original path.

Set up the Split action

1. In the Workflow Builder, click + and choose Internal > Split.
2. Select Random Split as the Distribution Type (the only option).
3. Add up to five paths, rename them, and set each path's percentage.
4. Confirm the path weights total 100%. Anything else throws an error and blocks save.
5. Optionally set one or more paths to 0% — they receive no contacts but still let you keep the structure intact.
6. Save the action.

Track results

Open the action's Statistics tab to see how many contacts went down each path and the running total. Use this view to spot winning variants in tests.

Common use cases

• A/B testing: 50% of contacts get headline A, 50% headline B in an email or SMS.
• Lead routing: Send 75% of new leads to your senior rep and 25% to a rep in training.
• Campaign optimization: Run variant offers and feed the winners back into your standard flow.
• Support routing: Distribute tickets across teams or agents.