Webinar Video Analytics in Sparkforge

Webinar Video Analytics is a reporting area inside Sparkforge's Site Analytics suite. It visualizes attendee behavior across every webinar format — live, on-demand, and recurring — using time-based graphs, engagement counters, and per-session breakdowns. The result: you see exactly where viewers drop off, which sessions outperform, and how to refine timing for better conversion.

What You Get

• Engagement peaks and drop-off points to improve content flow.
• Registrations vs. actual attendance to gauge promotion effectiveness.
• Repeat-attendee tracking across recurring series to spot loyal viewers and high-value topics.
• Trend lines showing the best-performing days and times.
• Visual reports you can share with clients or teammates for quick decisions.

On-Demand Webinar Analytics

On-demand dashboards focus on pre-recorded sessions:

• Total Views: cumulative play count.
• Average Watch Time: mean minutes watched per viewer.
• Engagement Events: Plays, Pauses, Completion %.
• Drop-off Analysis: the timestamp where most viewers exit, plus the percentage who leave there.

These metrics show whether evergreen content still resonates and where stronger calls-to-action belong.

Live Webinar Analytics

Live analytics focus on scheduled broadcasts:

• Total Registrations vs. Total Attendees: spot no-show gaps.
• Peak Live Viewers: highest concurrent audience on the timeline graph.
• Engagement Spikes: plays, pauses, and chat bursts mapped to the broadcast clock.

Use this to tighten reminder workflows and plan interaction moments.

Recurring Webinar Analytics

Recurring analytics aggregate data across every session in a series:

• Series Overview: Registrations, Attendees, Repeat Attendees, Avg Attendance %, Avg Conversion %, Session Count.
• Trend Graphs: per-session registration and attendance lines that highlight momentum or fatigue.

The series view helps you pick the right cadence and topics for always-on programs.

How to Set Up Webinar Video Analytics

1. Create or import a webinar (Live, On-Demand, or Recurring) under Sites → Webinars. Publish the registration page and confirm the form feeds into Contacts — that's how viewer activity links to CRM records.
2. Run or release the session. Sparkforge records every play, pause, and exit automatically.
3. Open Sites → Analytics → Webinars. Choose the On-Demand, Live, or Recurring tab, then pick a date range in the upper-right filter.
4. Hover any graph point to see exact counts and percentages. Use Quick Filters (device, location, UTM) to drill down without altering the underlying widget.