SaaS Analytics and MRR in the Sparkforge Agency Dashboard

By Sparkforge Support Team ·Last reviewed May 3, 2026

SaaS Analytics in the Sparkforge Agency Dashboard tracks MRR components, ARPA, churn, and plan mix from subscriptions managed in Sparkforge. Calculations are event-based and USD-normalized. The tab is available on the $497 Pro agency plan.

The SaaS Analytics tab in the Sparkforge Agency Dashboard centralizes subscription KPIs — MRR, ARPA, churn, expansion, and plan-level performance — for agencies running SaaS Mode.

Access: SaaS Analytics is available on the $497 (Pro) agency plan. Subscriptions must be created and managed in Sparkforge to appear in the data.

How to access

Log in to your Agency account.
Go to Agency Dashboard → SaaS.
Click Product to filter by SaaS product.
Use the Date Range picker to scope the period.
Click Reload to refresh data, or Export to email a CSV (delivery typically takes 7–10 minutes).

MRR components

MRR — total monthly recurring revenue.
New MRR — first-time paid subscriptions or trial conversions.
Expansion MRR — upgrades or added recurring value.
Contraction MRR — downgrades or recurring value reductions.
Churned MRR — cancellations or full lapses.
Reactivation MRR — previously cancelled or paused subscriptions returning to paid.

State transitions

From	To	MRR Type
Trialing	Active (paid)	New MRR
None	Active (new paid)	New MRR
Active	Active (higher plan)	Expansion MRR
Active	Active (lower plan)	Contraction MRR
Active	Cancelled	Churned MRR
Cancelled / Paused	Active	Reactivation MRR

Subscription statuses

Status	Counted in MRR?
Active	Yes
Past Due	Yes, until cancellation per dunning policy
Trialing	No (until paid)
Paused	No, unless reactivated
Cancelled	No (contributes to churn)
Unpaid / Incomplete	No

Included vs excluded

Included: SaaS subscriptions created and managed inside Sparkforge; recurring charges normalized to a monthly value (annual divided by 12).

Excluded: Subscriptions billed outside Sparkforge (for example, direct Stripe items not managed here); one-time charges, setup fees, and usage-only nonrecurring items.

Methodology

Event-based: MRR changes are recorded from subscription lifecycle events (new, upgrade, downgrade, cancel, reactivate) for auditable component values.
Currency: Values are normalized to USD. Multi-currency is not included in MRR totals unless noted.
Why numbers differ from other tools: inclusion logic, timing, proration, and currency handling vary across platforms.

Frequently Asked Questions

Who can access SaaS Analytics?

Agencies on the $497 (Pro) plan with subscriptions created and managed inside Sparkforge.

Do trials count toward MRR?

No. MRR begins when a subscription becomes paid and active.

Are one-time charges or setup fees included?

No. Only recurring subscription amounts normalized to a monthly value contribute to MRR.

How do upgrades and downgrades show up?

Upgrades appear as Expansion MRR; downgrades appear as Contraction MRR.

Do paused subscriptions count?

No while paused. Resumption to paid/active contributes to Reactivation MRR.