How to Use the Split Action in Sparkforge Workflows

The Split action divides contacts in a workflow across multiple paths so you can test variations and compare results. It's the cleanest way to A/B test inside Sparkforge automations without duplicating an entire workflow.

What Split does

One distribution type is available today: Random Split. It assigns each contact to a path based on percentages you set — the same way a weighted coin flip would. The choice is independent for every contact, so over enough volume the split converges on the percentages you defined.

Features

• Set the percentage for each path (must total 100%).
• Up to 5 paths per Split action.
• Rename paths to label what's being tested.
• Stats track contacts entering and completing each path, plus goal conversions.

How to add a Split action

1. In the workflow editor, click + to add an action.
2. Select Split from the Internal Tools category.
3. Choose Random Split from the Distribution Type dropdown.
4. Rename Path A and Path B to match what you're testing.
5. Set percentages for each path. Totals must equal 100%.
6. Add up to 5 paths. Remove a path with the X icon.
7. Click the Statistics icon to see how many contacts entered each path. Stats also display in the workflow if Stats View is on.

Example: testing subject lines

You're sending a promo email and want to test two subject lines. Add a Split action with two paths at 50/50. Path A sends version A, Path B sends version B. After a few days, compare opens, clicks, and conversions in the workflow stats.

Important behavior

Once a contact goes down a path, that's their path. If the same contact re-enters the workflow later, they'll always take the original path — not the other one. This keeps tests clean and prevents contacts from receiving conflicting messages.