Schedule Automated Listings Performance Reports in Sparkforge

By Sparkforge Support Team ·Last reviewed May 3, 2026

Listings Performance Recap Reports send branded, scheduled summaries of each location's listings score, profile completion, traffic trends, and recommended actions. Configure once under Reputation > Listings > Analytics and Sparkforge handles delivery on the cadence you set.

Listings Performance Recap Reports send clients a branded, automated summary of their online-listing visibility and engagement. Schedule them once and Sparkforge delivers proof of value monthly, quarterly, or half-yearly without manual work.

What the report includes

  • Listings Performance Score from 0 to 100.
  • Profile Completion % for each location.
  • Views, clicks, and CTR trends pulled from Listings Analytics.
  • Top 3 recommended actions, e.g. "Add appointment URL" or "Sync to Apple Maps".
  • White-labeled header and footer that match your branding.

How the score is calculated

The scoring engine blends three pillars into a single grade so clients see one number to track.

  • Visibility: directory sync status, profile completeness, Google Business Profile link.
  • Engagement: listing views, clicks, calls, and CTR trajectory.
  • Actionability: data freshness, onboarding tasks completed, prior recap interactions.

Scores update each time a recap is generated. The dashboard card compares the latest score to the previous period.

Report Preferences

  • Frequency: Monthly, Quarterly, or Half-Yearly.
  • Recipients: internal users, clients, or custom emails.
  • Channels: email (with custom "from" domain), in-app bell notifications, or both.
  • Preview mode to test branding before activating the schedule.

Set up a recap report

  1. Open Listings Analytics. Go to Reputation > Listings and open the Analytics tab.
  2. Schedule Report. Click Schedule Report in the top-right, then choose Schedule New Report.
  3. Select Entity. Pick the business location the report will cover.
  4. Choose Analytics Graphs. Select the metrics to include — impressions, actions, profile views, device usage.
  5. Customize branding. Confirm the agency logo and add a Report Headline and Description.
  6. Set frequency. Monthly, Quarterly, or Half-Yearly.
  7. Set schedule. Pick the time and start date in the At and Starting On fields.
  8. Choose language. Set the language the report renders in.
  9. Pick notification channels. In-App, Email, or both, then add the recipients.
  10. Configure email. Set the From Email, Subject, and Email Content.
  11. Save schedule. Click Schedule Report to activate. Future runs follow the cadence automatically.

Dashboard card

The Listings dashboard now shows a Performance Recap card with the current score, change vs. last period, and a quick link to the full report. Each location also shows a Profile Completion progress meter highlighting missing attributes.

Frequently Asked Questions

Frequently Asked Questions

Who can create or edit a recap schedule?
Agency owners, agency admins, and location admins with Listings permission.
Can I send the recap only to my team and skip the client?
Yes. Leave client emails off the recipient list. Recipients can be added or removed at any time.
How is the Performance Score weighted?
Visibility, Engagement, and Actionability each contribute roughly one-third. Sparkforge dynamically weights sub-metrics like GBP sync based on industry benchmarks.
Do recipients need a Sparkforge login to view the report?
No. Email recipients get a fully branded summary inline. In-app notification recipients open the report directly inside Sparkforge.
How far back does the report compare data?
Each recap compares the selected period (30, 90, or 180 days) to the immediately previous period so trends are clear.
Can I change cadence later?
Yes. Edit the schedule and pick a new frequency. The next run follows the updated cadence.

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