Funnel and Website Stats Definitions in Sparkforge
This reference defines every metric in Sparkforge Funnel and Website Stats so you can read your numbers correctly and act on them.
This reference covers every metric in the Sparkforge Funnel and Website Stats view. Use it when reading reports or comparing funnel performance.
Page views
How many times your funnel pages are visited.
| Type | Description |
|---|---|
| All | All page views, including repeat visits. |
| Unique | Unique visitors that visited the page. |
Example: One person visits twice. All = 2, Unique = 1.
Opt-ins
Tracks users who express interest in your offer.
| Type | Description |
|---|---|
| All | Users who opted in for the product, bought it, submitted a form or survey, or booked an appointment via a calendar. |
| Rate | All Opt-ins divided by Unique Page Views. |
Example: 50 opt-ins from 200 unique views, Rate = 25%.
Sales - Orders
Counts purchases in your funnel.
| Level | Description |
|---|---|
| Funnel Step | Number of orders placed (does not consider products or quantities). |
| Individual Product | Number of times the product has been purchased. |
| Bump Product | Number of times the bump product is purchased. |
Example: 30 orders in a step, 18 included product A, 5 included the bump. Step = 30, Product = 18, Bump = 5.
Sales - Rate
Conversion from views to purchases.
- Funnel Step: any product purchased divided by Unique Page Views
- Individual Product: that product purchased divided by Unique Page Views
- Bump Product: bump purchases divided by total orders for the step
Example: 20 bump purchases out of 100 orders, Rate = 20%.
Sales - Quantity
Total items sold.
- Funnel Step: total quantity of all products in this step
- Product Level: total quantity of the specific product in this step
Example: 10 orders with 3 items each = Quantity 30.
Sales - Amount
Total revenue.
- Funnel Step: total value of all products in this step
- Product Level: total sale value of a specific product in this step
Average Cart Value
Funnel Step Total Amount divided by Total Orders. Not applicable at the product level.
Example: $1,000 in sales from 20 orders = $50 average cart value.
Earnings per Page View
- All: Sales Value divided by All Page Views
- Uniques: Sales Value divided by Unique Page Views
Example: $5,000 in sales with 5,000 page views = $1 per view.
What healthy looks like
- Growing unique visitors and opt-ins
- Stable conversion rates
- Strong average cart value and revenue per view
Warning signs
- Declining or consistently low unique traffic
- Low opt-in or sales conversion rates
- Small average order values or weak upsell performance
Frequently Asked Questions
What's the difference between All and Unique page views?
How is opt-in rate calculated?
How is bump product conversion calculated?
What is Average Cart Value?
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