Advanced Filters in Site Analytics in Sparkforge

By Sparkforge Support Team ·Last reviewed May 3, 2026

Advanced Filters in Sparkforge Site Analytics let you slice traffic by geography, page title, browser, device, source, and medium — combined with AND/OR logic and nested groups — across funnels, websites, and webinars.

Advanced Filters in Site Analytics let you narrow analytics data so you can focus on the segments that matter. Combine conditions like city, country, page title, browser, device type, source, and medium to surface trends and compare audiences without exporting data.

What Advanced Filters do

Advanced Filters refine analytics across Funnels, Websites, and Webinars by applying one or more conditions. You can combine filters with AND/OR logic and create nested groups when you need more precise segmentation.

What you can do with them

  • Segment more precisely: filter by geography, traffic source, page title, browser, and more.
  • Combine conditions: stack filters to build views of specific audience groups and traffic patterns.
  • Use flexible logic: apply AND or OR to control how filters interact.
  • Group conditions: add nested filters when related conditions belong together.
  • Reset cleanly: remove a single filter or clear everything to start over.

Supported asset types

  • Funnels
  • Websites
  • Webinars

How to access Advanced Filters

  1. Click Sites in the left navigation.
  2. Click Analytics in the top navigation bar.
  3. Select an asset type — Funnels, Websites, or Webinars.
  4. Click Advanced Filter in the top right of the analytics dashboard.

How to build a filter

  1. Click + Add Filter.
  2. Choose the field, set the condition (Is or Is not), and pick the values to include or exclude.
  3. Click Add Filter to add another condition.
  4. Click Add Nested Filter to group related conditions inside your broader logic.
  5. Choose AND or OR to define how the filters work together.
  6. Click Apply to update the dashboard.

Practical filter ideas

  • Compare paid vs. organic traffic on a single landing page.
  • Isolate mobile visitors from a specific state or country.
  • Drill into one campaign source across multiple funnels.
  • Strip out internal traffic by excluding a city or browser.

Frequently Asked Questions

Do basic filters still apply when Advanced Filters are active?
Yes. Basic filters like the selected asset and timeframe still shape the dataset. Advanced Filters narrow that result further.
What is the difference between Add Filter and Add Nested Filter?
Add Filter adds another condition at the current level. Add Nested Filter groups related conditions inside the broader logic so they evaluate together.
Can I use AND and OR in the same filter set?
Yes. Use nested groups to mix logic — for example, country = US AND (source = google OR source = bing).
Do Advanced Filters work for webinars?
Yes. Funnels, Websites, and Webinars all support Advanced Filters.
Do filters persist between sessions?
They apply for the current view. Reapply or save them in the dashboard if you need the same segmentation again.

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