Event Start Date in Sparkforge Campaigns

The Event Start Date field in a Sparkforge campaign sets a single anchor date and time. Every item in the campaign — emails, SMS, follow-ups — then fires relative to that anchor instead of relative to enrollment.

When to use Event Start Date

Use it when you have one fixed event — a webinar, launch, in-person class, sale start — and want every contact to receive reminders at the same real-world moments regardless of when they joined the campaign.

How it works

1. Open the campaign and set the Event Start Date to the actual date and time of the event.
2. Add items (email, SMS, voicemail) inside the campaign.
3. For each item, set timing as Before 1 day, Before 1 hour, After 2 hours, etc.
4. Sparkforge calculates the exact send time off the Event Start Date for every contact.

Example: webinar reminders

Webinar is January 20 at 2:00 PM. Set Event Start Date to 2026-01-20 14:00. Add an email with timing Before 1 day and an SMS with timing Before 1 hour. Both fire automatically at the right time, no matter when contacts entered the campaign.

Workflows vs. Campaigns

Workflows handle everything Campaigns and Triggers do, plus more, in a single builder. New event-based automations are easier to maintain in Workflows. Use Campaigns with Event Start Date when you have a legacy campaign already running or a one-off event reminder series.